Hi, nice to meet you!

I'm Liyana and I'm a behavioural change marketer with over 12 years of experience in hospitality, entertainment and events, FMCG, F&B, tech, retail, public sector and startups. I'm currently the Chief Marketing Officer of an early-stage startup headquartered in Singapore. Previously, I oversaw regional marketing in 6 markets at Singaporean Unicorn Carousell, and co-founded the local behavioural change team in Ogilvy.

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I have a deep passion for building value, especially for underserved segments, and effecting behavioural change. Yes, actual changing of mindsets and behaviours, and not just traffic or eyeballs.

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If you'd like to learn more about my integrated marketing career, check out my LinkedIn and portfolio. If you'd like to learn more about the services I offer, click here.

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Key life and work principles I abide by:

1. No regrets - all things happen for a reason

2. Discomfort means growth

3. Marketing has to be integrated across all functions to be truly effective

4. If it's not right, you can change it