More than 10 years of integrated marketing, still alive and going strong
Services
Whether it's panicking over launching a product in 2-3 months, figuring out why the lead generation funnel is patchy, or building a community that isn't just interested in free gifts, I've got your back.
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On top of building award-winning creative campaigns that changed minds and behaviour, I've built full always-on ecosystems across app CRM, performance marketing, social media, blog, websites, retail touchpoints, and activations, for clients like Coca-Cola and OCBC bank, and in-house at Carousell. I ran consultation workshops with social enterprises at raiSE Singapore Centre for Social Enterprise for 2 years.
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I start my consultations with a first-time 2-hour session where we go through existing or planned efforts. The goal is to have you leave with a clear sense of what the biggest priorities and corresponding next steps should be. I offer preferential rates for first-time consultations with social enterprises, start-ups and SMEs.
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Scroll down for a preview of what I can offer, or feel free to check out my Portfolio.
Integrated Marketing Strategy
Streamline for actual impact
Performance marketing, social media & blog content, thought leadership, media relations, customer relationship management, in-app marketing, creative campaigns, brand guidelines... Seems like a lot, doesn't it?
I've helped public sector clients build their ecosystems. I've assisted startups in bringing siloed functions together in one connected ecosystem in the most cost-efficient and high-impact way possible.
Content Marketing
Build communities
It's not just about developing individual and separate blog articles or social media posts. It's about creating inflection points where you change your readers' minds and get them to consider doing something they don't usually do. And you've got to be persistent without being annoying.
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My experience building behavioural change campaigns, some just by using the right content, can help you in this area, to build brand advocates, not just customers.
Lead Generation
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Grow your target audience
Whether you're speaking to other businesses or individual consumers, target audience identification, prioritisation and penetration strategies can differ.
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I've helped clients like Cyber Security Agency and YTL Resorts realise they were gunning for the wrong target audiences. At Carousell, we defined different segments for different categories and products. At Edde, we leverage a bowling pin strategy in order to access our most lucrative but shy segment.